Cracker Jack will get a new partner at the ballpark.
Just in time for Baseball, Cracker Jack is revamping the snack’s image. The company is introducing a new character, Cracker Jill, “to celebrate the women who break down barriers in sports.” Five representations of Cracker Jill will debut on special-edition bags available at ballparks across the nation.
Fans can also get their hands on the special-edition bags by making a $5 donation to the Women’s Sports Foundation. The Cracker Jills were created by artist Monica Ahanonu, who modeled the characters after “the most represented ethnicities in the US, per data from the Census Bureau.”
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